Role: Social Media Manager
Objective: Grow engagement, increase attendance, boost visibility for players
Strategy: Content pillars, tone, posting cadence, real-time coverage strategy, story-driven approach

2024 Season metrics

• 104% YoY increase in Total Engagements

• 64% YoY increase in New Followers

• 342% YoY increase in impressions

Game Day Coverage

Strategy: pre-match hype, in-game updates, rapid creative, player moments, post-match storytelling

Execution: examples of graphics, clips, caption style, timing decisions

Results: peak engagement, viral posts, follower growth spikes, community sentiment

Day to Day

Objective: deepen emotional connection between fans + athletes

Strategy: human-first storytelling, multi-video series, behind-the-scenes access